Chelsea Kemp
© Chelsea Kemp

What's it like to work with me?

Take a look at my recommendations:

Marketing Content Coordinator

@ Reuben’s Brews


  • Overview
  • At Reuben's Brews, I lead social media strategy and execution for an award winning PNW craft beer brand. My role focuses on re-grounding the brand in humanity – showcasing the people, processes, and passion behind the beer. Through more authentic visuals and voice, I'm translating the brewery’s in-person warmth and commitment to craft into a digital experience that felt real, inviting, and connected.


Key Contributions

Strategic Content Development

• Developing content frameworks to support beer releases, seasonal campaigns (including Dry January), and taproom events

• Shifted social strategy toward intentional posting cadence, emphasizing audience engagement and content quality

• Balanced brand storytelling with timely promotional content to support on-premise traffic


Website & Digital Experience Management

• Added and maintained new beer and event pages to ensure accurate, up-to-date customer information

• Updated menus and digital assets to reflect current offerings and promotions

• Ensured alignment between social content and website experience to reduce friction in the customer journey


Creative Direction & Collaboration

• Managed day-to-day collaboration with a third-party design team

• Provided feedback and direction throughout the creative lifecycle of craft beer labels

• Helped guide visual consistency while honoring the brand’s established aesthetic


Campaign Support & Execution

• Highlighted events, limited releases, and taproom culture through storytelling rather than over-promotion

• Applied audience insights to inform content decisions and channel usage


Skills Demonstrated

• Content strategy & execution

• Website content management

• Creative production collaboration

• Cross-functional communication

• Campaign storytelling

Social Sorceress (Social Media Manager)

@ Ska Brewing

Overview

At Ska Brewing, I led social media strategy and execution for a nationally recognized craft beer brand. My work focused on building an engaged community, supporting sales initiatives on & off-premise, and maintaining a bold, authentic brand voice across platforms.


Key Contributions

End-to-End Social Media Management

  • • Owned organic social strategy across platforms, from planning and creation to publishing and reporting
  • • Developed content calendars that aligned with brand campaigns, product launches, and cultural moments
  • • Maintained a distinct brand voice that balanced irreverence with approachability


Campaign & Product Launch Support

  • • Executed social campaigns for seasonal beers, limited releases, and national brand initiatives
  • • Partnered with internal teams to translate business goals into compelling digital storytelling
  • • Supported retail and distributor initiatives through targeted, market-aware content


Audience Growth & Engagement

  • • Prioritized meaningful engagement over follower growth alone
  • • Used performance insights to refine content formats, posting cadence, and messaging
  • • Built familiarity and loyalty through consistent tone, humor, and behind-the-scenes storytelling


Cross-Functional Collaboration

  • • Worked closely with sales, events, and creative teams to ensure unified messaging
  • • Helped align digital efforts with broader marketing and brand initiatives
  • • Balanced creativity with operational realities in a fast-moving environment


Skills Demonstrated

  • • Social media strategy & execution
  • • Campaign management
  • • Brand voice development
  • • Performance analysis & optimization
  • • Cross-functional teamwork