Ska Brewing: Fresh Beer Friday Campaign

— PROJECT NAME

Fresh Beer Fridays

— ROLE

Art Direction

Graphic Design

Branding

Music

Content Creation

Beer Photography

Food Photography

On-Premise Sales

Events

The brewery taps weekly limited-release beers fresh off the Mod Brew System on Fresh Beer Fridays.

This is a campaign focused on reaching our local audience (Durango, CO +50 miles).

I created content that felt fresh every week, putting eyes on the tasting room and beer garden while enticing followers to visit Ska HQ for exclusive tastings, community, views, merch and food.

The ‘Fresh Beer Friday’ branding is crafted by Ska’s talented in-house designer, and the comic speech bubble is an element I added as a dynamic placeholder to keep followers updated on the beer style being released every week.

Together, Ska’s weekly Fresh Beer Friday content echos the tone of our visuals, creating seamless cohesion between design and message, and driving sales at Ska World HQ.