Staff pictures aren’t just for social media. Great branding starts from within. When employees feel seen, connected, and celebrated, that energy flows outward, to your product, your customers, and your community.

Each year at Ska Brewing, I spearheaded the creation of a company yearbook, a heartfelt, high-spirited tribute to the people behind the beer.

This wasn’t just a collection of photos; it was a culture-building project rooted in creativity, curiosity, and community.

Take a look at the Ska Brewing Yearbook below to learn more about the individual Characters of Ska Brewing!

• • Celebrated The Characters of Ska Brewing, New & Old

The difference between the faceless machinations of a corporate beverage conglomerate and a small craft brewer like Ska (besides of course the beer) is the people. Ska Brewing tends to collect some of the best from all around. By spotlighting the character of each team member had been at Ska, the yearbook honored the people who help build and sustain the brand—making it more than just a place to work.

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• • Fostered Internal Culture & Connection
• In a fast-paced brewery environment, it’s easy to work alongside someone every day and still not know their story. The yearbook became a fun, low-pressure way to highlight personalities across departments—from brewers and bar staff to admin and packaging. It helped build real relationships beyond the day-to-day.
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• • Preserved Ska’s Irreverent, Music-Driven Spirit
• Ska Brewing isn’t just about beer—it’s about the people, the shenanigans they get up to, and the music that shapes both. These yearbooks captured that spirit year after year in a format that was creative, nostalgic, and uniquely Ska.
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• • Elevated Internal Communications Through Storytelling
• This was a design-driven project that involved content planning, photography, editing, and layout. It showcased my ability to combine branding, storytelling, and internal engagement into a single cohesive piece that involved every staff member at Ska Brewing.