Goal:

Visually position the Party On non-alcoholic beer as a social-first, celebratory brew that’s ready to party.

Results:

Leveraged a mix of staff-driven humor, founder-led education, and real-world events to successfully position Reuben’s Brews as the flavor-packed local option for Dry January.

Key Performance Indicators:

Significantly outperformed standard hospitality/beverage benchmarks, particularly in advocacy metrics (Saves and Shares).