The Approach
- • Created scroll-stopping reels, stories, and videos infused with ska, punk, and alternative tracks that matched the brand’s irreverent identity.
- • Mixed user-generated content from loyal fans with behind-the-scenes moments of Ska staff enjoying beers off the clock.
- • Designed every story to be interactive with playful, unexpected stickers and click-through links to Ska’s website to learn more about the featured beer and find it locally.
The Impact
Before My Role
• Inconsistent posting of short-form content
• Minimal use of interactive story features
• Limited trackable conversions from social
After My Role
• Weekly cheeky, on-brand video content
• 100% of stories included relevant, engaging stickers
• Regular click-throughs to beer finder & merch pages
Result: Increased community engagement, boosted on-premise traffic to Ska HQ, and built a loyal fan culture around shareable, music-infused moments.