My Approach
- • Shot a mix of product photography (think perfectly poured pints, cold cans with killer backdrops) and lifestyle moments that bring Ska’s culture to life.
- • Covered live events like concerts, snowboard giveaways, and special tastings, capturing the energy and community that define the brand.
- • Highlighted the full tasting room experience—dogs lounging in the beer garden, mouthwatering food shots, merch displays, and candid fan interactions.
- • Balanced crisp, professional images for promotional use with playful, in-the-moment shots for social media.
The Impact
Before My Role
- Mostly static product shots
- Limited visual variety & branding across platforms
- Few images tied to events or experiences
After My Role
- Diverse, story-driven visual content
- Full coverage of beer, food, music & community moments
- Library of high-quality, on-brand images for year-round use
Result
I built a visually rich archive that fueled social, newsletters, and press kits, driving engagement, FOMO, and beer sales both on and off-premise.